Thailand has high levels of household debt, ranks third in Asia-Pacific with debts at almost 150,000 baht per household and 56,000 baht loss in bad debts monthly. we've looked into the problem closely, and found that one of the main reason is because Thai people's overspending behavior.

How “The Seal” can help Thai people think before spending?
Some of Thai people on social media use the word “SEAL” as a symbol to represent unnecessary things that people buying without thinking.

We created an online film which is about “Mansuang” a man who bought seal as a pet. The only reason that he made the decision to buy the seal is that he heard his friend said that “it’s a MUST HAVE item”. Living with the seal is uneasy and has high cost more than he can effort but at the end of the day, people will realize that not only Mansuang but everyone has the seal in their different form. The seal has become something that helps people to be more aware when it comes to their spending and shopping habits.

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