Dutch Mill a popular drinking yogurt in Thailand always give energy, freshness and health benefits to teens. Currently, many brands are massively spending in-game sponsorship but we found a new way to be a part of the game by not spending any in-game sponsorship costs.
Introducing “THE SECRET SUPPORTER” , for the first time Dutch Mill sent the army of 500 Dutch Mill girls to join a popular survival shooting game with one significant rule “NO VIOLENCE, NO COMPETITION”. Our mission was just simply to deliver in-game health care packages, giving survival boxes to boost player’s power. This in-game supportive mission is just like Dutch Mill supports the teen’s health benefits.
Not only conversations in the game but it also became a top trending topic in gaming industry.