Background

In 2022,
INGMA was introduced as a 'Dengue Virtual Influencer'
to raise awareness about the severity of dengue fever. This got
Thais talking, but unfortunately, these efforts couldn't completely
eradicate the intensity of the disease.

So, in 2023,
INGMA has returned once again, but this time with a renewed
purpose to serve as a Dengue Virtual Influencer to its fullest capacity.
And just like what influencers typically do, INGMA will 'review'.

Idea

Firstly, INGMA announces the recruitment of items for review,
with an unusual criteria which is related to dengue victims.

Then, the most shocking and impactful stories will be chosen
for review through various channels; online film,
social page post,website.

Results

sparks Thais attention towards dengue again.
This campaign prompts them to become 'Dengue Influencers'
themselves and sharing their real stories organically. Ultimately,
the untold stories of dengue victims have been unveiled.

200+

ITEMS & STORIES RECIEVED

30+

SELECTED UNTOLD STORIES
HAVE BEEN REVEALED.